Grabbing Attention With Headlines and Selling With Copy These ads recruited people to sell subscriptions for The Denver Post. This ad about Bacardi’s use of Bank of America Treasury Management Services ran in Forbes magazine. Kaiser Permanente offers Lasik surgery for members and nonmembers. This advertorial for financial planning for college expenses ran in the monthly magazine for Military Officers Association of America. This ad touts the benefits of minimally invasive surgery offered by a hospital. This advertorial about financial planning for college expenses ran in the monthly magazine for the Military Officers Association.. These ads were part of a series that ran in California newspapers to announce the grand opening of model homes at Trilogy Central Coast.